Boasting Agency Work on Social Media

Social media is a powerful tool for showcasing agency work and connecting with potential clients. Here’s how I approach sharing my work online:

1. Focus on the Process

Showcasing the journey behind the design—sketches, mood boards, and behind-the-scenes content—helps build authenticity and trust.

2. Show Real-World Applications

Posting designs in real-life contexts, like packaging or websites, gives a tangible feel and shows practical impact.

3. Celebrate Team Achievements

Highlighting team milestones and collaborations fosters a sense of community and attracts talent.

4. Engage with Captions and Stories

Use captions and stories to add context, share design inspiration, and spark conversations.

5. Tailor Content for Each Platform

Customize content for different platforms—Instagram for visuals, LinkedIn for case studies, and TikTok for dynamic videos—to maximize reach.

By focusing on authenticity and engagement, social media becomes a powerful tool for showcasing agency work and building meaningful connections. How do you share your work online?